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Rockwell's 3rd Ultimate Taste Test: Be A Food Critic For A Day!

Rockwell's 3rd Ultimate Taste Test: Be A Food Critic For A Day!

Wednesday, September 4, 2013

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Woohoo!!! It's that time of the year again! :)

A gastronomic collaboration of Our Awesome Planet, San Miguel Lifestyle Brews and Rockwell, the Ultimate Taste Test is guaranteed to tickle your taste buds and whet your appetites. It is a one-day affair that welcomes 1,000 food-loving, critics-for-a-day gourmandizers into the Rockwell Tent at the Power Plant Mall. This is actually the 11th installment of UTT (it being held in different venues for the other times like in Mercato and Soderno), and the 3rd one in partnership with Rockwell.

Armed with twice the experience, I pretty much know what strategy works for me as I munch and shoot my way through each of the 50 food purveyors participating in the event. It will be a trying and tiring day, but with all the biggest and latest food discoveries you get to enjoy, it will definitely be worth it!

How does it work?

Rockwell's Ultimate Taste Test is an event where different concessionaires and food purveyors gather and give out free samples of their best sellers or new products which can either be already in the market, have just been launched or will soon be launched. Foodies and other visitors will rate the food on a scale of 1 to 5, with 5 being the highest. Participants with the highest ratings (ones who get an average rating of 3.8 and above) get to be featured in Anton Diaz' blog, Our Awesome Planet, which will help upsurge their popularity and sales even more; not to mention features in other food bloggers' sites as well.

There is no registration fee for the suppliers but you need to be able to provide bite-sized portions of your products, enough for 1,000 foodies. If you're interested to apply, just fill up the Rockwell 2013 UTT Application Form and submit via email to

Foodies, on the other hand, get to embark on a gustatory adventure (and be a food critic for a day), sampling goodies from 50 provisioners consisting of home-based vendors and restaurants from the Power Plant Mall. Along with this, you get to have a bottle of either San Miguel Super Dry, Premium All-Malt or Cerveza Negra, but only IF you're 18 years old and above.

Tickets are now being sold at Php 585 per head. This event is limited to 1,000 foodies so better hurry in getting your tickets! For ticket reservations and purchases, please refer to the UTT '13 Ticket Selling Guidelines at the OAP website.

Check out the complete list of participating concessionaires at OAP's Foodies Guide to Conquering the UTT 2013. Both the Diplahan Lechon and General's Lechon sound tempting. And then there's Dennis the Grill Boy with that Crispy Pork Sisig; the Truffled Tuna Crudo from Bite by Chef Jam Melchor sounds good, too. I'm also excited to try Jack Frost's Artisan Ice Cream, and those desserts from The Noodle Bakes. Gaahh! I wanna try everything!!

Don't miss Rockwell's 3rd Ultimate Taste Test on September 14, 2013. That's a Saturday, 11:00 AM to 9:00 PM at the Rockwell Tent!

For more questions and inquiries, please email See you there! :)

UTT collage
Check out my post on last year's Ultimate Taste Test in Rockwell: FRM's Top Picks at Rockwell's 2nd UTT
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